INDIVIDUAL Case Study
KING x Morrison x Complex
The Results
- Content Marketing
- Social Media
- Sales Growth
The Brief
To help generate and build increased sales and brand growth for KING Apparel’s AW22 range, Networker Brand Management assisted in running a feature film directed by Sheridan De Myers in partnership with UK rapper Morrison and Complex Productions.
The Strategy
Our strategy was to create a video Look-Book that would be able to capture the KING winter collection and showcase the impact and influence the brand has on UK streetwear culture. NBM conceptualised a viral campaign, and also handled the outreach to talent and partners, getting the right people involved to make the campaign a success.
